About us

Our Story: All began with inspiration from New Zealand. It started with a simple yet persistent vision. In 2007, Tim Brown, a former member of the New Zealand national football team, was tired of the traditional sports shoes that were overly packaged, adorned with eye-catching logos, and heavily dependent on petroleum-based synthetic materials. He keenly realized that nature itself is the world’s top designer. With a passion for natural materials and a determination to disrupt the traditional footwear industry, Tim met Joey Zwillinger, who had a rich background in biotechnology and materials engineering. The two hit it off and combined cutting-edge sustainable science with the gifts of nature perfectly. In 2016, Allbirds launched a groundbreaking work that revolutionized the industry – the Wool Runner (wool casual shoes). This shoe, with its extreme lightness, unparalleled comfort, and pure natural wool material, became a global sensation upon its release, and was praised by media such as Time as “the most comfortable shoes in the world”. Our Core Philosophy: Better Things. Better Ways. (Creating better products and adopting better methods) At Allbirds, every step forward is driven by two core pillars: Better Things (better products): We refuse to compromise with the petrochemical industry and instead seek solutions from nature. By embracing renewable natural materials (such as New Zealand merino wool, South African eucalyptus fiber, beetroot, and sugar cane derivatives), we have created everyday shoes and clothing that combine ultimate comfort, outstanding performance, and simple aesthetics. Better Ways (better methods): As a certified B Corporation that firmly believes that business can be a force for good, we constantly examine every环节 of the production chain. From using recycled plastic bottles for shoelaces to adopting low-carbon shipping logistics and conducting rigorous carbon footprint tracking and disclosure for all products， we prioritize substantive environmental progress and strive to slow down climate change through business innovation. Our Promise for the Future： Moving towards a zero-carbon climate crisis is a marathon， and we are constantly breaking our own records. Allbirds was the first to clearly indicate carbon footprint labels on all products， allowing consumers to clearly understand the Earth cost behind each purchase. We have set an ambitious goal： systematically reducing carbon emissions throughout the entire supply chain and moving full-speed towards a truly zero-carbon future. This is not just an environmental slogan， but an action guide integrated into our daily operations， product development， and corporate culture. Simplicity without being simplistic. From Silicon Valley’s technological innovators to the global community pursuing slow living and sustainable consumption， Allbirds has transcended the definition of a pair of shoes. It represents a lifestyle： comfort does not have to come at the expense of the Earth， and fashion can return to purity and nature. This is not just a shoe innovation， but a journey that has just begun， exploring the harmonious coexistence of humans and nature.